There is no doubt that OTT customer churn is a big problem for providers. In fact, it is one of the biggest challenges facing the industry today. As more and more people subscribe to OTT services, the number of people who cancel their subscription each year is also on the rise.
While the reasons for OTT customer churn are varied, there are some common themes. The most common reasons for OTT customer churn include poor customer service, high prices, and a lack of value.
Fortunately, there are a number of churn management strategies that OTT providers can use to combat this problem. In this article, we will discuss some of the most effective churn management strategies that OTT providers can use to keep their customers happy and reduce the number of people who cancel their subscriptions.